It’s time to rediscover the vision and the passion you had when you first became a salon owner and fall in love with your business all over again.
If you’re like me, you got started in this industry because you are passionate about it and you are an excellent therapist.
However, I expect, like me, you have also found that having a passion for something is not always enough.
When I left college, I went to work at a small local salon part-time and started to build up my own clientele as a mobile therapist the rest of the time. This was great for a few years, then things started to take their toll. I was suffering physically from the effects of constantly moving my equipment in and out of client homes and my car, my hours were getting longer and longer to fit all my clients in and I was starting to get restless at my job because I could see how things could be done better, more efficiently, more effectively and more professionally.
So I took the natural step and opened my first salon – on my 26th Birthday!
This became very busy very quickly, so I took the next step and took on a second salon.
Now my problems really started.
Because I didn’t know what I didn’t know, I dug myself into a deeper and deeper hole. I was working seven days a week in my two salons working on clients, and when I wasn’t doing treatments, I was trying to do all the admin work that two salons and 10 staff generate.
When you run your own business, you soon find out that being great at what you do does not necessarily make you a great business person. I found this out the hard way, spending countless hours pouring over financial statements I didn’t understand, juggling staff rotas, and trying to find the time to order the stock I need to be able to do the treatments!
After several years of this, I was at my wits end. I was overwhelmed, frustrated and feeling completely out of my depth.
One Sunday night as I was locking up the salon, I was on the verge of tears, again! I couldn’t go on like this. Either something had to change or I had to get out of the business I loved.
I spent a restless night thinking about my options. The next day I decided that I wanted to keep my business, but if I was going to make the changes I had to make, I needed help.
I sought out a business coach and over the next few months, we worked together on my business, put systems and processes into place, which allowed me to step back from treating clients all the time.
This was only the start of my journey.
Because my coach was a general business coach, he wasn’t able to understand all of the intricacies of running salons, so it took me several more years of heard work to figure out how to make my business work for me and not the other way around.
Eventually all the pieces came together. I had an award winning salon that I was so proud of and I now had the time to work ON rather than IN. Yes, it was a struggle at times, but it was so worth it.
To have the control back of my life was the greatest thing.
By putting systems and processes in place, my staff were able to take on more responsibilities for the running of the salon – I realised I didn’t have to do everything myself.I was able to take days off and even holidays!
As therapists, we are so used to working in a bubble with little or no contact with others in this industry, that we fail to realise so many of us are struggling to overcome the same issues.
This is why I do what I do now. By sharing my expertise, my experiences and my knowledge, I am able to help salon owners, just like you, feeling at the end of your tether, to turn things around and transform your business into the one that you dreamed of owning when you started. I can give you back your passion and purpose for this business that we love so much.